【Innovating While Holding On To Traditions】 

The 11th year is a fresh start for a new decade. To welcome a new year, we use modern ways to blend the histories and culture into our lives. ‘Innovating While Holding On To Traditions’, which is the theme concept of this event, allows the true meaning of Chinese culture and tradition to be felt, thus raises the awareness of maintaining the culture and tradition. Such things are meant to be appreciated and passed down to future generations.  

【Different Yet Celebrate Together】

Chinese New Year is the largest traditional festival of the Chinese community. One point that we would like to emphasize is that all are welcome to The USM 11th Chinese New Year Charity Gala Celebration regardless of race and hometown. We hope that everyone can enjoy the celebration together, which corresponds to our theme ‘Mai Union’. ‘Mai’ means come, it is a Malay dialect commonly used in the northern parts of Malaysia. ‘Union’ is used because we hope that through this celebration, interracial relationship will be enhanced for a harmonious society. It all starts from us to make this happen. 

第十一届理大新春慈善庆典《迈•酉年》系列活动第一炮，送柑寄意《酉•橙意》。不管是新年祝福，还是心里话，团队都会帮大家传达到朋友手里，送柑寄祝福，把它送给朋友们。不仅如此，此活动的部分盈利也作为慈善用途，帮助有需要的人。

The USM 11th Chinese New Year Charity Gala Celebration ‘Mai Union’ has got everyone covered! Introducing ‘Mandarin Orange Delivery’ to keep our new year flames burning! ‘Mandarin Orange Delivery’ has provided everyone an opportunity to spread heartfelt messages across! Not only that, part of the revenue obtained was used for charity purposes too!

系列活动第二炮，婀娜多姿《酉•舞艺》！为了推广华族舞蹈文化并发掘更多舞蹈人才，理大中华文化艺术坊特别在这次的新春活动里加入以舞蹈为元素的系列活动，让舞蹈爱好者借此机会切磋舞艺进行交流，共同迈向丁酉年。 

The Penang Chinese Cultural Dance Competition ‘Union•Dance’ was organized to raise awareness and encourage more people to be involved in Chinese cultural dance yet to explore more talented dancers among young students. Meanwhile, as a move to promote The USM 11th Chinese New Year Charity Gala Celebration ‘Mai Union’, the theme of the competition has been set as ‘Union•Dance’ in conjunction with the theme of ‘Mai Union’.  

系列活动第三炮，你争我夺《酉•戏鸡》！为了配合第十一届理大新春慈善庆典《迈•酉年》，一场有趣又充满新春气息的火锅料抢夺大战《酉•戏鸡》在校园内进行。这是理大新春首次在校园内举办的新春跑站游戏并以组别来进行。挑战者们挑战各种不同的游戏来夺取最贵的火锅料以成为赢家。

An interesting steamboat ingredients grabbing battle organized by The USM 11th Chinese New Year Charity Gala Celebration ‘Mai Union’ was carried out in our campus. This is the first Chinese New Year station game organized by the USMCNY crews.