THE Malaysia Book of Records
‘Share The Love’
‘Share The Love’ is a campus-based umbrellas sharing project initiated by MyUSMinfo and USM SKKT that allows the community to use the umbrellas when needed. It is a project where FREE-TO-SHARE umbrellas are provided throughout 3 USM Campuses to ease students in using them. The idea is triggered when cases of misplacing the umbrellas that always happen. ‘Share The Love’ campaign is to bring an idea of sharing in building a better community together.
Objectives
Encourage the practice of sharing is caring concept
Cultivate the moral value of helping each other among USM students
Improve the amenity of USM campuses
Brand Identity
The design concept is initially inspired by the recycle symbol which comprises three mutually chasing arrows that form a Möbius strip. It indicates the circle of life which is repetitive endlessly. The process of new born, growing, ageing and dying are happening continuously throughout the life in the universe. However, love is a precious part of life. The splitting of arrows means the sharing or spreading of love with mercy to every single life. With that, love can be a powerful tool to assemble all the people together working as a team. You and I are interconnected to each other because we are living on the same planet. That forms a perfectly round circle which represents the togetherness of us. No matter how we act, we are still heading to the same goal because love unites us and unity makes everything invulnerable.
Umbrella Stations
USM Main Campus
USM Engineering Campus
USM Health Campus
the Malaysia Book of Records
‘The Biggest Heart-Shaped Formation Using Umbrellas’
News Highlights & Media Coverage
Credits to: Universiti Sains MalaysiaSponsor: Great Eastern Life (Malaysia)