THE Malaysia Book of Records

‘Share The Love’

‘Share The Love’ is a campus-based umbrellas sharing project initiated by MyUSMinfo and USM SKKT that allows the community to use the umbrellas when needed. It is a project where FREE-TO-SHARE umbrellas are provided throughout 3 USM Campuses to ease students in using them. The idea is triggered when cases of misplacing the umbrellas that always happen. ‘Share The Love’ campaign is to bring an idea of sharing in building a better community together. 

Objectives

Encourage the practice of sharing is caring concept

Cultivate the moral value of helping each other among USM students 

Improve the amenity of USM campuses

Brand Identity

The design concept is initially inspired by the recycle symbol which comprises three mutually chasing arrows that form a Möbius strip. It indicates the circle of life which is repetitive endlessly. The process of new born, growing, ageing and dying are happening continuously throughout the life in the universe. However, love is a precious part of life. The splitting of arrows means the sharing or spreading of love with mercy to every single life. With that, love can be a powerful tool to assemble all the people together working as a team. You and I are interconnected to each other because we are living on the same planet. That forms a perfectly round circle which represents the togetherness of us. No matter how we act, we are still heading to the same goal because love unites us and unity makes everything invulnerable.

Umbrella Stations

USM Main Campus

USM Engineering Campus

USM Health Campus

the Malaysia Book of Records

‘The Biggest Heart-Shaped Formation Using Umbrellas’ 

To create the world of mouth, we decided to challenge the Malaysia Book of Records with “The Biggest Heart-Shaped Formation Using Umbrellas” during the official launching dated on 25 March 2016. The heart shaped formed with 4000 umbrellas and recorded with 75 length in meter x 60 width in meter.

News Highlights & Media Coverage

News Coverage by Sinchew Daily
News Coverage by 8TV
News Coverage by NTV7
News Coverage by Astro Awani #1
News Coverage by Astro Awani #2
Brand Consultant: Chuah Wen XuProject Director: Tan Kar YapAssistant Project Director: Tan Chun YungBrand Concept Prototype: Chew Kah HengResearch Manager: Wei Min JueArt & Design Manager: Khor JianiMarketing Manager: Chong Lu PingCampaign Manager: Ooi Boon Sheng / Chua Chee Keong / Kho Ying Han / Ooi Cheng ChunCampus Liaison Officer: Louis Tan / Soh Ke Jia
Credits to: Universiti Sains MalaysiaSponsor: Great Eastern Life (Malaysia)