【上海风情】

新春历史悠久，历经半百年之余仍备受重视为华人最重要的佳节之一。上海，贵为华人聚集的城市，亦是陪伴过无数人成长的地方，更孕育着浓厚的中华文化。在迎接2019己亥年，我们将带领大家回到上个世纪蕴藏着复古韵味的上海时代，感受浓郁的时代特征，并将古色古香的旧上海风情与现代文化融合为一，营造出具有海派风味、别具一格的理大新春！

【Golden Era of Shanghai】

Despite hurdling through the decades, yet, Chinese New Year still standing firm as the most important festive among Chinese communities around the globe. On top of that, Shanghai, a city condensed with Chinese populations over the generations has developed a strong atmosphere of culture and arts in the society. Thus, in this glory of 2019, The USM 13th Chinese New Year Charity Gala Celebration is striving in retrieving the nostalgic memories of the Golden Age of Shanghai while integrating both retro and modern elements of Chinese cultures, to present you an extravagance The USM Chinese New Year Charity Gala Celebration.

【合家团圆】

合家团圆意味着一家大小齐聚一堂、共享天伦并畅谈人生快事。数秒的烟花满天，也只在乎那一瞬间的璀璨；团圆亦是如此，即使亲人团聚的时间短暂，却也享受着团圆所带来的浓厚气息。游子们对农历新年的渴望，就犹如第十三届理大新春的主题名称 ——《諸•相聚》，即便你我相聚有时，也珍惜重逢的时光！

【Family Reunion】

Having quality time spending with family is what we mean when talking about family reunion. It might just as lasting as a spark in the sky but the feelings generated from the togetherness is what it matters. Thus, our event has been entitled as ‘Ignatius Reunion’, as a resonate to the zeal of wanderers to reunite with their families during this festive of warmth.

官方吉祥物 MASCOTS

聚聚

湘湘

两位吉祥物分别为聚聚和湘湘。他们身着的旧上海式时装及装饰正符合了本届理大新春的主题概念——上海风情。剪裁精良的西服与端庄雅致的旗袍蕴藏着浓浓的复古韵味，进一步凸显出浓郁的时代特征。不难发现，湘湘手中扇子的“聚”字及聚聚手中的春联，都少不了第十三届理大新春慈善庆典的元素。

此外，一男一女的配搭则旨在带出每逢佳节倍思亲的依恋感。湘湘及聚聚就好比在家中的父母，每当大年将至，总是殷切地希望孩子归乡团聚，齐享天伦之乐。这样的安排也正好呼应着今年理大新春的核心价值——合家团圆，提醒在外拼搏的游子不忘回乡过年，一家团圆。

The mascot's design concept is derived from the theme concept of The USM 13th Chinese New Year Charity Gala Celebration which is the Golden Era of Shanghai. The two mascots are the father – Ju Ju and the mother – Xiang Xiang respectively. They are wearing old Shanghai fashion accessories. The exquisite tailoring suits and elegant cheongsam are rich in retro charm of the Shanghai era. In addition, the folding fan engraved with the word '聚' and the spring couplet written with the phrase ‘諸事顺利’ are actually part of the element of The USM 13th Chinese New Year Charity Gala Celebration.

Meanwhile, in conjunction with the core value of the event, that is, family reunion, the mascots, which represent a father and mother respectively, was used to prompt a rise of homesick among those who are far away with their parents, so that they could make their way home to reunite with their family.

受益单位 BENEFICIARY UNIT

浮罗文丁大同小学

坐落于浮罗文丁的大同小学，自1926年创校至今经历了将近整个世纪。虽然大同小学仍属于微型小学，但是近百年来在树人的大业上默默地做出贡献。近年来，浮罗文丁大同小学的学生人数日益增加，导致目前现有的校舍不足以承担已饱满的学生。所以，校方迫切需要筹募建校基金，重建校舍，打造全新的学习环境，为该校未来50年的发展做规划。因此，理大新春的团队决定为该校的筹款计划献上一份绵力，为慈善贡献力量。

SJK (C) Tar Thong, Balik Pulau

SJK (C) Tar Thong, Balik Pulau has been in existence for almost hundred years since its founding in 1926. Although SJK (C) Tar Thong, Balik Pulau still belongs to micro primary school, it has contributed in cultivating thousands of students in the past 100 years. In these few years, the number of students in SJK (C) Tar Thong, Balik Pulau has been increasing, resulting in the current existing school buildings not able to afford the students. Therefore, the school needs to raise funds and rebuild the school buildings and create a new school environment. Hence, the team of The USM 13th Chinese New Year Charity Gala Celebration ‘Ignatius Reunion’ has decided to support the school by donating some funds and encouraging the public to pay more attention to micro primary schools such as SJK (C) Tar Thong, Balik Pulau.

系列活动 PROGRAMME SERIES

第十三届理大新春慈善庆典推介礼LAUNCHING CEREMONY

造势活动1.0ROADSHOW 1.0

造势活动2.0ROADSHOW 2.0

造势活动3.0ROADSHOW 3.0

造势活动4.0ROADSHOW 4.0

造势活动5.0ROADSHOW 5.0

系列活动 EVENT SERIES

第十三届理大新春慈善庆典系列活动之理大新春一日营《同•欢聚》

第十三届理大新春慈善庆典《諸•相聚》系列活动之理大新春一日营《同•欢聚》在浮罗文丁大同小学举办，旨在让社会大众多关注微型华小的问题，进而确保学校能够完善和全面地发展。当天，筹委们精心准备了剪纸和折纸工作坊、跑站游戏以及营歌舞蹈教学。此外，配合第十三届理大新春慈善庆典《諸•相聚》的核心价值 —— 合家团圆，筹委们特别邀请家长以及老师，齐聚大同小学，共进团圆饭。

Event Series of The USM 13th Chinese New Year Charity Gala Celebration ‘Joyous Reunion’

The Event Series of The USM 13th Chinese New Year Charity Gala Celebration ‘Joyous Reunion’ has been held at SJK (C) Tar Thong, Balik Pulau to encourage the public to pay more attention to micro primary schools. Interesting cultural workshops, station games and camp song practices were prepared for the campers. Campers' parents and teachers are invited to join the reunion dinner and feel the warmth of reunion together.

文化之夜CULTURAL NIGHT

第十三届理大新春慈善庆典《諸•相聚》文化之夜于2019年3月16日在理大总校大礼堂举行。无论是节目与司仪表演、礼仪小姐或整体现场的氛围都飘散着浓浓上海新春风味。大同小学的小学生们也受邀和理大新春一日营《同•欢聚》的筹委们一起为《諸•相聚》文化之夜呈现温馨的营歌表演。文化之夜当晚，团队们也将筹得的8888令吉颁发给受益单位，即浮罗文丁大同小学。

The Cultural Night of The USM 13th Chinese New Year Charity Gala Celebration ‘Ignatius Reunion’ was held at Dewan Tuanku Syed Putra, USM on the 16th of March 2019. All the performances, protocol ladies and the atmosphere on that night were full of the charm of the golden era of Shanghai. The students of SJK (C) Thar Thong together with the committee members of Event Series of The USM 13th Chinese New Year Charity Gala Celebration ‘Joyous Reunion’ performed a warm camp song performance. Besides, the team of The USM 13th Chinese New Year Charity Gala Celebration ‘Ignatius Reunion’ also awarded the raised RM8,888 to the beneficiary unit which is SJK (C) Thar Thong, Balik Pulau.

Launching Ceremony

Joyous Reunion

Ignatius Reunion

#USMSKKT #USMCNY2019 #诸事顺利 #共度亥年

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