【以恩为本】

在这个繁华的时代,每个人都在为生活奔波和忙碌。也许,您已忘了当初所坚持的;也许,您早已忘了让您感激涕零的每个瞬间。趁这来临的中秋佳节,让我们一同放慢步伐,用心感恩身边所有的人、事、物。始终,您会发现,拥有一颗感恩的心会为您带来无比的快乐及喜悦。

 




【Gratitude As Core】

In this present age, we place a heavy burden on ourselves to work hard to earn a living. We toil so much until we forget the reason of our original purpose and neglect important people or things around us. Now, the Mid-Autumn Festival provides a golden opportunity to remember the most important thing in our lives, to remember the people who helped us to grow into the great person we see in the mirror today. Our biggest hope is that we will realize, know, and remember that this heart of gratitude is the core importance in living a fulfilling life. 





【童心未泯】

月圆人团圆,每逢中秋佳节除了一家团聚也不忘感恩身边的人、事、物,并从中得到快乐。其实,快乐很简单,快乐犹如小孩拿到糖果时的童真画面,而我们成人往往却忘记了那最为单纯而淳朴的快乐。为此,我们希望透过理大中秋,鼓励大家在中秋佳节时,莫忘与家人同聚一堂,更借此机会唤醒深埋心底的童心,回忆起小时候过中秋时最淳朴的快乐。 

 

【Retaining The Simple Joy】

A reunion only has its fullest joy when it is filled with a sense of gratitude and appreciation for one another. It is easy to understand what happiness is when we observe a child; the big grin on their face when they receive a simple candy. Sometime, somewhere, we grow up and life’s circumstances cloud us from remembering this joy. We hope that this Mid-Autumn Festival inspires you to refresh your memories and get back to basics. Relive your memories and enjoy the simplicity of life like a child would.

官方吉祥物 MASCOTS

这次的吉祥物设计概念源自于人与人之间的恩情。两个吉祥物分别是 —— 李爷和小秋,他们饰演着长辈和小孩。李爷所扮演的角色不单单是老爷爷,也是每个人的师长、父母及帮助过我们的人。小秋则扮演着现今的小孩,提醒我们要懂得感恩身边人及不忘其所带来的快乐。配合这次理大中秋嘉年华2018的核心价值观 —— 以恩为本,以提醒大家在为生活奔波和忙碌的同时,也别忘了用心感恩身边所有人、事、物。吉祥物身穿月饼服装,手握"悦"字表示感恩的心会为您带来无比的快乐及喜悦;而"恩"字是希望带出小孩自小学会感恩,不要忘记感恩带来最为单纯而淳朴的快乐。此外,于命名方面,本坊也绝不马虎。李爷的“李”,与理科大学的“理”具有谐音之似,所以李爷也代表着理科大学;而小秋的“秋”字指的是理大中秋,说明了理大中秋也对学校(理科大学)深怀感恩之心,感激校方给予的机会,才能促成一届又一届的理大中秋,让理大专生有幸参与其中,并以游子身份,在理大校园度过中秋佳节。 

 

The mascot's design concept is derived from the kindness between the people. The two mascots are the elders – Li Ye and the children – Qiu. The role played by Li Ye not only represents the grandfather, but the teachers, parents, or people who have helped us in life. Qiu plays the role of children nowadays, reminding them to always be grateful to the people around them. In line with the core value of our USM Mid-Autumn Festival 2018, the mascots are here to remind us that we have toiled so much until we have forgotten the reason of our original purpose and neglected important people or things around us. Also, the mascots are wearing a mooncake costume, and the word 'Yue' means that the grateful heart will bring you great happiness and joy; and the word 'En' means to bring up a child to be grateful from a young age by not forgetting to bring about simple happiness. 

电子故事书 ELECTRONIC STORYBOOK 

《阅•递恩》

理大中秋嘉年华2018的电子故事书名为《阅•递恩》是希望每一位阅读过这本电子故事书的人能够同时忆起别人曾经递给我们的恩情,即是2018理大中秋的核心价值观 - 以恩为本。

在现今社会,很多人视乎都已经逐渐把感恩给遗忘了,并把一切都看得习以为然。透过这次的故事希望可以激发起更多身边发生过大大小小的事,从而让我们忆起并感恩当中的苦与乐。

配合这次的主题概念 - 童心未泯,我们以插图儿童故事书来呈现《阅•递恩》并以最简单的方式将故事内容传达给大众,这样也能让读者更轻易地了解当中蕴藏的意义。书中的封面有着主角和家人、同伴、师长和乐融融的合照显示出互相包容及感恩的融洽气氛。 


【GRATITUDE: DELIVERS LOVE】

The USM Mid-Autumn Festival 2018 electronic storybook’s titled ‘Gratitude: Delivers Love’ because we hope that everyone who reads this book can recall meaningful moments of kindness that were shown to them and be grateful for the core value of this Mid-Autumn Festival which is ‘Gratitude as Core’.

In today's society, many people take everything for granted and have forgotten to be grateful. Through this story, we hope everyone can be inspired from everything that has happened in our lives and adopt a heart of gratitude to all experiences, bitter or sweet.

With the theme concept of this USM Mid-Autumn Festival 2018 which is ‘Retaining The Simple Joy’, ‘Gratitude: Delivers Love’ uses childlike illustrations filled with colours and interesting images to convey the meaning of gratitude to draw our focus to times when we were children and had so much joy. The cover of the book is a photo of a main character together with people around him with an overall emotion of happiness and gratitude. 

【第一章 The First Chapter

图中的小不点是小秋,出世于农历八月十五中秋节。来自幸福小康之家的小秋打从呱呱坠地的那一刻,就有着爸爸妈妈一直陪伴在他的身边。家人总是心怀感恩因为他们认为小秋是上天恩赐予他们最好的中秋节礼物。因此,每一年的农历八月十五,小秋便会与家人一起品尝月饼以庆祝这意义非凡的日子。从此,月饼也是小秋一家团聚的象征。爸爸忙于工作;妈妈艰辛顾家,但依然细心地养育小秋,常把最好的以及自己最棒的一面呈现于小秋,从不会因为 “累” 而忘了自己身为父母该有的责任。

家人总是无私地养育及给予小秋关怀。他们总会时时确保孩子是健康快乐的。虽然年稚的小秋无法用清晰的言语表达自己心中所想, 可是这个幸福的家庭里却总是蔓延着无形却深情的爱。小秋很幸福,不仅仅是因为自己出世于那具意义非凡的日子里,更是因为有着家人无私的养育之恩。


This little boy in the picture is Qiu. Born on the Lunar calendar’s August 15th in conjunction to the Mid-Autumn Festival, Qiu’s lovely parents appreciate this gem because he considered a precious gift from God on this special day. Ever since then, the family joyously celebrates Qiu’s birthday and the Mid-Autumn Festival together. Mooncakes will be in abundance as they eat, drink, and be merry under the beautiful moonlight. On other days, Qiu’s parents are busy with their jobs, but they make an effort to take care of Qiu with all their strength and heart and mind. They truly cherish him. Making sure Qiu is healthy and happy is a necessity to his parents.

This unconditional love is the only thing Qiu gets from his parents, and it is easily his most important aspect of them. Though the love may be imperfect at times, it is perfect enough for him. Love is the family’s theme and Qiu is so blessed to have everything.

【第二章 The Second Chapter

转眼间,小秋已经到了踏入校园的年龄。今年的他就读理科小学一年级,身边有着和他一样拥有大大梦想的同伴,而其中一位就是茶杯小姑娘。在他们的世界里只有那崇高的梦想及单纯的笑容。每一天的上课之旅,小秋都与同伴携手嘻哈欢乐;每一个脚印,都是无忧无虑的步伐。

小秋的同伴总是真心地陪着他。他们手拉手结伴去上学,下课时一起去玩抓迷藏,放学总是依依不舍地向对方道别。在小秋生日的那天碰巧也是中秋节,小秋更是和同伴一起提灯笼庆中秋!提灯笼向来都是结伴同行的活动,大家在欢笑声中提着灯笼,促膝长谈。有时候,小秋虽然会与同伴有口舌之争,可是他对这段友情却比谁都还来得珍惜。毕业的那一刻,小秋感恩自己六年的小学时光过得无比精彩,因为他有着与同伴一起的伴随之恩。


Time flies in a blink of an eye and Qiu is now 7 years old. A young Standard 1 in SJK (C) Sains with the world ahead to explore, he is surrounded by friends with big dreams like himself. In pure innocence, they laugh, have fun, and enjoy life daily. Life is simple for Qiu and his friends, as it should be.

Qiu’s friends is always there for him no matter what. They go to school together every single day, playing with each other and finding it's hard to say goodbyes whenever the day ends. They will also play lanterns with Qiu every year to celebrate the Mid-Autumn Festival and Qiu’s birthday together. Although unspoken, their actions show the importance of this friendship more than anything else. During Qiu’s primary school graduation day, he is so blessed to have a bunch of true friends by their side all these 6 years life in primary school as a true friendship is the hardest thing to find.

第三章 The Third Chapter】

小学毕业后,小秋也升上了中学。逐渐迈入叛逆期的小秋开始变得和以前不一样。如今的他变得很有主见,上课开始不专心,老师也对他没辙。然而,天底下的老师总是尽职尽责地希望能把自己拥有的知识无私地给予学生们。

老师孜孜不倦地教导是珍贵的。学生每一次看见老师踏进教室或许会感觉厌倦,可是老师总是不吝啬赐教他们自己拥有的知识。他们唠叨也只是希望我们长进;他们责备也只是希望我们反省。图中的灯笼老师总是严厉地对待小秋,可是却在无形中让小秋牢牢地记得了老师教导的知识。中秋节对于小秋是个意义非凡的日子。即使小秋处于叛逆时期,他也不忘所有中秋节给他带来的美好教诲。灯笼老师曾经教过小秋制作属于自己的手工月饼让他忆起了幼时中秋节的点点滴滴而且也不忘教导小秋中秋是一个团圆愉悦的佳节。此时,小秋知道自己的叛逆只会伤害身边爱他的人。老师的培育之恩,对小秋来说恩重如山。没有他们的无私奉献,或许就没有今日成熟的小秋。 


Soon, it’s time for Qiu to put forth the first step in secondary school. As any teen in a period of self-discovery, he started changing. Doing anything without putting much thought on others’ feeling and not paying attention in class were just some problems that make his teachers upset. Still, his teachers tried hard to teach Qiu to be a better person than he was yesterday because that is their role.

Qiu’s teachers taught Qiu everything with all their heart and mind. He may have dreaded the time the moment he saw the teachers stepping into the class, but without their selfless commitment, he might have been an ignorant person and worse off today. Instead of giving Qiu the knowledge in books, his teachers taught Qiu to make his own mooncakes too! The teachers’ patience and grace meant a lot to Qiu. Without this selflessness, perhaps Qiu wouldn’t be mature as he is today. 

第四章 The Fourth Chapter】

成熟的小秋踏入社会了。毕业后的他在机缘巧合下来到了一间上市公司上班。这里有一班很好的同事和上司时时在旁无私地提点小秋。小秋和同事感情非常要好,他们之间更有一个约定!那就是每一年都会一起去附近的理科大学参与理大中秋嘉年华,并参与其中的趣味比赛 —— 猜灯谜!中秋就是一个让他们可以暂时忘却烦恼并尽情享受的日子。然而,猜灯谜也让小秋与同事之间的感情倍增,也更加了解中秋节其中的传说及来历。同事更在工作上有福同享有难同当。起初的懵懵懂懂到过后的成熟懂事都多亏有同事的鼎力相助,每天传授小秋新知识。

【知识小分享】

在职场上能遇到犹如家人一样能和自己一起开心地分享、窝心地关怀、真心地指导的同事真的难能可贵。


After Qiu graduated, he started his working life in a listed company. With a bunch of good colleagues, they were always guiding and providing Qiu knowledge the best they could, selfless and without complaints. Since they developed a good relationship, one of their promised get-together activities would be going to the USM Mid-Autumn Festival together every year without fail. Playing riddles is definitely a must-do among them as bragging rights to the smartest! Qiu’s colleagues loved to share everything with Qiu. This enabled Qiu to learn much from them.

【Knowledge Sharing】

It’s hard to meet a bunch of good colleagues in workplace who can share their happiness, sadness, and knowledge with you. Look around, appreciate these people, or be one today! 

 


第五章 The Fifth Chapter】

岁月如梭,小秋也迈入了中年的阶段。多年离乡背井的他,总会让他不时想起家中年老的父母。其实父母想要的并不多,只希望孩子能够经常回家看看就已足矣。父母对小秋总是耐心教导、细心栽培,从不要求回报,小秋步入社会有了自己的家庭之后开始亲身体会为人父母的无私奉献。年幼时,父母对他的付出与关怀才造就了小秋如今的成就。试想想,他的这一生还有多少时间可以和父母相处的呢?终于,小秋回家啦!那是多么让他熟悉的佳节,儿幼时的他有着和父母一起赏月吃月饼的美好回忆。各种不同口味的月饼就让小秋忆起当年熟悉的味道,中秋月圆人团圆。

【知识小分享】

中秋佳节是一家团圆的好日子。


Qiu is in the middle age stage. He has been leaving his home for many years, and he always reminds himself of his parents from time to time. In fact, parents do not want much but just hope that children can go home often. Parents usually patiently teach Qiu and carefully cultivate him, and never ask for a return. After Qiu entered the society and has his own family, he began to personally experience the selfless dedication of his parents. When he was young, his parents gave him care and care to his achievements. Just think about how much time is there in his life to get along with his parents? Finally, Qiu is coming home! It was a festival that made him feel loved and care. When he was a child, he had fond memories of enjoying mooncakes with his parents. These memories flashback when Qiu came home.

【Knowledge Sharing】

Mid-Autumn Festival is a good day for family to be reunion. 


第六章 The Sixth Chapter】

在这个繁华的时代,其实世界很简单,只是人类很复杂。然而,在动物世界里并没有那么多复杂的思绪,因为它们的天性造就他们的一生。

养育之恩:虎毒不食子。每一个父母都疼爱自己的的孩子,不让他们受到伤害。狗妈妈生完孩子后也一样风雨不改地哺乳孩子以让它们健康成长。这都是母性自然的本质。

相伴之恩:在家靠父母,在外靠朋友。有福同享,有难同当才能和乐融融。猴子长大后,它们会和同年同伴一起玩耍,并学会如何过群体生活,和学习天然技能。

培育之恩:母鹰教小鹰飞翔的过程虽辛酸无比,但却能够培育出性格坚韧的小鹰。有些母鹰会残忍地把孩子扔下悬崖,逼孩子自己学会飞翔;然而母鹰忍痛割爱,就只为了让孩子可以学会飞翔,享受在天空翱翔的自在感。

共事之恩:团结就是力量。蚂蚁是群体动物,当它们找到食物的时候,它们会发挥群体力量以便能够以最快的速度搬运食物。集体便是力量。

孝敬之恩:乌鸦反哺就是当母亲年老体衰,不能觅食或者双目失明飞不动的时候,子女就四处去寻找食物,衔回来喂到母亲的口中,回报母亲的养育之恩。虽然乌鸦黑漆漆的长得并不起眼,却做出了很多可能人类都没法达成最简单的事,那就是回家孝顺父母。


In a generation of abundance, the world is actually very simple, but man make it seem complicated. The simplicity of life is shown in none other than how animals live on this earth.

A dog never harms their young but protects them from others. Similarly, parents love, protect, and prevent children from ever being hurt. After the dog has given birth to young puppies, the hope is for them to grow up healthily. When the child is hurt, they will always be in front of the child to take the blow.

Life among friends are always more enjoyable than living alone. When monkeys grow up, they play with their peers and learn how to live through groups and learn natural skills. Naturally, a life strengthened by the bond of friendship builds the individual.

Next, the learning process of an eagle to fly is very miserable, but it is a necessary step in life. Some eagles will drop the child off the cliff to force it to learn to fly. It may seem cruel, but they do this because they want their children to enjoy the freedom in the skies.

Fourthly, unity is strength. The ants is a perfect example of this phrase as they live in groups. Whatever they do, they do it together to make sure things are done quickly and systematically.

Lastly, crows have this virtue of filial piety. When the mother is old, weak, and unable to find food, the children go around looking for food instead. Although the crow's black appearance is not eye-catching, it has managed to accomplish something many people can't achieve; to go home and accompany their parents. 

完结篇 The Epilogue】

《阅•递恩》主要是要让我们在这个中秋拾起或许被我们渐渐遗忘的那颗感恩的心。千万不要让忙碌成为我们感恩的绊脚石,行动胜于千言万语。没有任何一件事是别人应该为我们做的,他们的付出全都是因为爱,我们应该感恩,不要把所有的事都当作理所当然。毕竟有些事情我们没去珍惜,失去时就后悔莫及了。永远记得莫忘初衷,让爱一直流传下去,把爱传递给身边的每一个人,一起始于足下。


This storybook was written for us to remember and recapture this grateful heart that may have been forgotten in this Mid-Autumn Festival. Do not let busyness be a stumbling block to us expressing our gratitude through deeds. Nothing should be taken for granted. Loved ones enrich our lives simply because they love us, and we should be grateful for that. Cherish the things we have so that we can enjoy them to the fullest. Let love be a spark to pass on to everyone around you, starting from within you. 

活动亮点 EVENT HIGHLIGHT

恩 · 足浴

为了配合这次的核心价值 —— “以恩为本”,理大中秋在活动当天进行了极具意义的活动 —— 足浴环节。通过理大中秋嘉年华2018,团队们希望能让各阶层社会人士有机会于此环节向长辈或同伴表达感恩之情。其中,活动筹委在活动现场向大众讲解足浴正确方法并亲身示范足浴步骤。此外,足浴环节结束后,大家更能享有免费印洗照片的服务,以作留念。礼轻却情义重,看似普通的一张照片,却包含了满满的感激与喜悦,算是理大中秋送给各个家庭和同伴的小小礼物。此活动成功吸引了不少大众参与其中,有些家长看见孩子蹲下为自己浴足,感受孩子的满满爱意,脸上不禁流露出幸福笑容;也有长辈在晚辈为自己浴足时,感动地眼泪夺眶而出,现场弥漫着幸福氛围,也感受到爱的氛围。 


Our Mid-Autumn Festival 2018 is a little bit different compared to last year, we are going to carry out in one day carnival based and cultural night on the very same day. In lieu to the title of our event 'Gratitude: Harvest From The Moon', the theme encourages us to express our gratitude to everyone and everything from the past and learn to compromise more in the future. 

PROGRAMME SERIES

理大中秋嘉年华2018《月思恩•恩拾悦》推介礼 LAUNCHING CEREMONY 
造势活动1.0 ROADSHOW 1.0 
造势活动2.0 ROADSHOW 2.0
造势活动3.0 ROADSHOW 3.0
造势活动4.0 ROADSHOW 4.0
造势活动5.0 ROADSHOW 5.0
造势活动6.0 ROADSHOW 6.0
造势活动7.0 ROADSHOW 7.0
比赛项目CONTESTS
寄恩情•暖人心MOONCAKE DELIVERY
填色比赛COLOURING COMPETITION 
书法比赛CALLIGRAPHY COMPETITION 
讲故事比赛STORYTELLING COMPETITION 

文化之夜 CULTURAL NIGHT

Promotional Video 
Committee’s Video 

Gratitute: Harvest From The Moon





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